One Finger Discount Gives MacHeist the Finger

November 8, 2009 at 12:19 am (MacHeist, shareware) (, , , )

One Finger Discount.jpg
I noted a couple of days ago that MacHeist has begun an interesting ploy to garner contact information for the next iteration of their highly successful MacHeist series. For the low, low price of “free”, along with your contact info, you can download a nice little bundle of six various applications, ranging from a popular Twitter client to an organizer to a tower defense game.

To tie in to the promo, Daniel Jalkut, of Red-Sweater Software, came up with his own idea to have a One Finger Discount. He initially told folks on Twitter to pick up the MacHeist bundle, and “with some of the money you save, spend $20-$60 to make some developer’s day”.

I thought it was a great idea, and began to retweet it. Apparently, a lot of other folks thought it was a great idea as well, because it grew…rapidly! Before long, several high-profile blogs (Ars, MacWorld, TUAW) had picked up the story, and Jalkut found himself barraged with takers to add to the hastily crafted webpage he put together at One Finger Discount. He has taken a beating in many comments about the design of the One Finger Discount “Website”. True enough, he obviously didn’t see it taking on a life of its own so quickly, but he’s also the first to admit he’s no webmaster. Still, I wish someone would cobble something together for him (heck, even in iWeb!) that didn’t look like my 3-year old niece did it!

Friday morning he tweeted “Developer reaction insane. Now I have a taste for what it’s like to be @sethdill during PMC. Trying to keep up.” He was referring to Seth Dillingham, and his Pan-Mass Challenge annual software bundle auction to raise money for The Jimmy Fund/Dana-Farber Cancer Center. I volunteered and helped Seth and his wife, Corinne, with that auction a few months ago. I could just imagine Seth sitting back shaking his head, wryly smirking, saying, “Dude, you have NO idea….” 😛
By last night, he had added, “Jeez, if this keeps up we won’t need a reference page. Just assume all software on the planet is 20% off.”

Now THAT sounds like a deal!

The One Finger allegedly comes from 1/5, or a 20% discount, rather than a free five-finger discount. It’s still almost a steal. I suppose which finger you want to use depends on your perceptions of MacHeist and its creators. It’s no secret that many developers, including Jalkut, have been critical of MacHeist in the past, largely because of its practice of giving independent software developers a lot of exposure and customers, but keeping most of the profits for itself.

In an email response printed in MacWorld’s article about it, Jalkut responds to some Twitter users raising questions about the negative connotation of the ” One Finger Discount ” name. He says, “The name is just something that came to mind when I was making the coupon code for my own store. It is entirely inspired by ‘five-finger discount’ and it only occurred to me afterwards (with the help of Twitter followers) that it had a potential negative connotation. MacHeist jokes with the idea of software thievery, so I thought I’d play along.”

In a tweet tonight, Jalkut said, “It started as a whim, and took over my weekend. I bet One Finger Discount will be >100 developers on Monday.” I’ll bet he’s right. So far, more than 75 developers have tossed their hat into the ring. I’ve already found several apps that I was unaware of, have purchased a couple, and will likely purchase 2 or 3 more before it’s over. I’m posting this using one of my all-time fave apps, MarsEdit!. If you blog and you don’t use MarsEdit, you seriously owe it to yourself to check out this app.

The promo runs during the same time as the MacHeist NanoBundle, until November 13.

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The MacHeist NanoBundle

November 6, 2009 at 11:12 pm (MacHeist, shareware) (, , )

MacHeist nanoBundle.jpgMacHeist has rolled around again, and has an interesting ploy this time. If MacHeist is good at anything, it’s marketing.

With this one, called the “NanoBundle”, 6 “top apps” are “free”, so long as you supply your contact information. Plug it into the blanks, and you get prompted to download your free bundle. True enough, there are some decent apps to be had. The reason some of them seem a little “meh” for the MH faithful is because we’ve had some limited versions as “loot” in the past. Still, it’s a nice little package. See it at MacHeist.

As with MacHeist, there is usually an ‘extra’ along the way, and this time is no different. As the hoopla began with a Twittering about an incoming asteroid, which garnered the user a free app, DaisyDisk, there is also a FaceBook tie-in. If you download the bundle, then share it with your FaceBook brethren, you can get a copy of VirusBarrier. Who knows what else will follow? Rumors (and the time of the year) suggest that this is leading up to MacHeist 4. Time will tell. The MacHeist Forums are generally a good place for such information.

Meanwhile, grab a bundle of free apps, spread the word, then go enjoy your new apps. Who knows? You might find your next gem of an app hiding in there.

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